Future of printed media

Today I was at sort of a café intellectuals session, where was among others Karel Hvížďala whom I am kinda of respecting and three other guys who were discussing the future of printed media.

But!!! None has formulated such a simple thought as:

1) if in the Czech Republic is the sold circulation 80 - 120 000 copies, which can provide that the printed daily press can survive economically (the best have nowadays around 400 000, but just for paying the inputs it is said around 80 000 - 120 000 copies are the lowest circulation for possible survival)

and

2) the printed media will never stop to exist (their importance will seize down, but all the prior media has survived even with the new technological inventions i.e. the new media)

then

3) what is actually gonna be the level of circulation of newspapers, when Internet will take over. 20 - 30 000 copies for one newspapers? Or even smaller number?

and if that is true, then

4) What would the publishing houses have to do, that they can survive with such low circulation? Fire the staff? Bring the price of a issue so up, that you actually pay for the luxury of reading a printed press? Aim only for such rich elites who can have such luxury? Or will they really close down the businesses and will they be only online?

God knows, but what scholars should really study is the level of the circulation of the press that will be the level upon which the decline stops and will never go lower - such as that internet will have 60 %, TV will have 35 %, magazines will have 4 % and daily newspapers 1 % of market in Czech Republic, which means lets say ballpark figure sold circulation around 10 000 of prints per day? That is what they should really try to find.

But chatting and showing off how clever I am because I have read this and that, is maybe more fun than this...