OK, so most members of the current Western population are living just all by themselves (the ulrich becks second modernity)... but when you go shopping for food, the bigger package you buy, the better the price is (because packaging and distribution of food are still the biggest influential price creators - you cant wire pork chops through optical cable).
I get this, but, imagine you buy 10 pork cutlets, but you eat only 2 or 3 for a dinner, so you just have to freeze the rest. I guess freezing is gonna be the new paradigm in the housing shit :o).
And making a big shopping once a week? Shit most of the products are not fresh after two days but you have so much food in the fridge because of this multi-pack society (like salads, cheese, pastry etc.).
So you either have to spend more for smaller packages (which is why singles are singles, because they love to have their standards of living and because of that they have to have a great job), or you have to freeze like hell and the products you cant freeze or eat before they run out of their quality... you just have to throw them away spoiled. Lets waste or be not the "singles" anymore.
I guess some starving weirdos would love to have my problems...
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